As today’s social media landscape is one of the most rapidly changing aspects of our digital-first world, brands rely on active social media profiles to create a fuller, more robust, and more interactive customer experience. Specifically, in the wake of a global pandemic, social media platforms provide businesses with additional insight and avenues to market their products or services to their most targeted audiences. Your business must optimize your social media accounts to win long-term loyalty and continue brand recognition, in addition to analyzing your performance metrics to ensure a higher short-term return on investment (ROI). …
Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year.
Search Intent
Search intent is defined as the primary goal of a consumer when they interact with a search engine. Users typically seek a specific type of…
From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand.
Your website’s UX design contributes to the way search engines position your brand…
When operating a business, the to-do list never ends–we get it. And creating a digital marketing plan as a small business owner can certainly feel intimidating. There are many reasons that all businesses, big and small, should invest time and money in an effective online marketing strategy. Specifically, search engine optimization (SEO) serves as a solid foundation for every business to build a robust digital presence. Read below to learn about just a few reasons that small businesses should invest in SEO and how an experienced digital marketing agency can help.
Increase Organic Traffic
After a year that turned the world upside down, many businesses are looking to 2021 to optimize their digital marketing strategy. While our team may not be able to see the future, it doesn’t take a psychic to anticipate some of the most popular digital marketing trends in 2021. From adapting to new technologies to optimizing existing strategies, businesses can update their digital marketing strategies to make the most of a new year. Read below to learn about five digital marketing trends to expect in 2021 and how an experienced digital marketing agency can implement these trends for your business.
1. Optimizations for voice search will become essential.
From complete lifestyle changes to unexpected marketing trends, nothing could have prepared us for all that 2020 had in store. With 2021 on the horizon, brands must stay up to date on the most effective ways to reach their audiences in today’s evolving marketplace. Specifically, as one of the biggest social media advertising platforms, Facebook plays a significant role in any successful business’s marketing strategy. Accordingly, we’ve outlined some of the top Facebook marketing trends your brand needs to implement in 2021 to stay ahead of your competitors and expand your online impact.
Facebook Live makes a comeback.
As the world spent the majority of…
The most effective digital marketing efforts boost sales through two primary routes. The first and most common option focuses on driving more traffic to your website in general. With increased visitors and enhanced visibility, sales should naturally and proportionately increase. While this route is logical and often proven successful, it may be challenging and even expensive. Alternatively, investing in marketing efforts that promote high conversion rates provide your business with a clear avenue to attract valuable customers and elevate sales. With minimal investment and a bit of fine-tuning, your brand can substantially increase conversion rates and, thus, your sales revenue.
Consistency
Today’s brands need skillful SEO implementation to ensure their web pages remain discoverable for valuable search queries. While modern search engines are better than they’ve ever been at understanding the content and intent of a web page, they are still prone to misinterpretation. Specifically, technical issues may prevent a search engine from crawling and indexing your web pages correctly. Accordingly, your brand must consider the following six things when implementing technical SEO to improve your website’s overall readability and discoverability.
Make sure all pages are crawlable and indexable.
To interpret the intent and purpose of a website, today’s search engines crawl sites and make an index of all…
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Voice search is here to stay, and it continues to explode in popularity as voice-search devices and personal assistants such as Siri, Google, and Alexa dominate the market. Additionally, cars with voice-activated search are practically becoming standard. These days, if your search engine optimization (SEO) strategy doesn’t involve voice search, you are missing out–big time. As this market continues to expand at a rapid rate, your business will need to shift its focus to ensure that you are properly adjusting your SEO efforts to accommodate these types of searches. …
in SEO
Although more and more business owners rely on search engine optimization (SEO) strategies to help their company improve their ranking on search engines, there is still widespread misunderstanding about how SEO works. The myths surrounding SEO may lead business owners to make potentially damaging decisions based on misinformation. The strategies involved in search engine optimization may be confusing at first glance, but an experienced digital marketing agency can help your company utilize validated SEO tactics and find measurable success. Learn more about some of the myths about SEO and how your business can use SEO to your advantage.
